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Cookie Policy

Last updated: 18th August 2025

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

2. How We Use Cookies

Smooth Balance uses cookies to:

  • Remember your cookie preferences
  • Understand how visitors use our website
  • Improve website functionality and performance
  • Provide personalised content and experiences
  • Measure the effectiveness of our marketing campaigns

3. Types of Cookies We Use

3.1 Essential Cookies (Always Active)

These cookies are necessary for the website to function properly and cannot be disabled in our systems. They are usually only set in response to actions made by you which amount to a request for services.

Cookie Name Purpose Duration
smooth_balance_session Maintains your session while browsing the site Session
cookie_consent Remembers your cookie preferences 1 year
csrf_token Security protection for forms Session

3.2 Analytics Cookies (Optional)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our site.

Cookie Name Purpose Duration
_ga Google Analytics - distinguishes unique users 2 years
_ga_* Google Analytics - session and campaign data 2 years
_gid Google Analytics - distinguishes users 24 hours

3.3 Marketing Cookies (Optional)

These cookies are used to deliver advertisements relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.

Cookie Name Purpose Duration
_fbp Facebook Pixel - tracks conversions and builds audiences 3 months
ads_prefs Stores advertising preferences 1 year

4. Third-Party Cookies

Some cookies are placed by third-party services that we use:

4.1 Google Analytics

We use Google Analytics to understand how visitors use our site. Google Analytics uses cookies to collect this information. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4.2 Social Media

Our website includes social media buttons and embedded content from platforms like Facebook, Twitter, and Instagram. These may set cookies to track your interaction with their content.

5. Managing Your Cookie Preferences

5.1 Cookie Banner

When you first visit our website, you'll see a cookie banner allowing you to:

  • Accept All: Allow all cookies including analytics and marketing
  • Necessary Only: Allow only essential cookies
  • Customise: Choose which categories of cookies to allow

5.2 Changing Your Preferences

You can change your cookie preferences at any time by:

  • Using the cookie settings link in our website footer
  • Clearing your browser cookies and revisiting our site
  • Adjusting your browser settings to block certain cookies

5.3 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Block third-party cookies
  • Delete existing cookies
  • Receive notifications when cookies are set

Browser-Specific Instructions:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Internet Explorer
  • Microsoft Edge

6. Impact of Disabling Cookies

Disabling certain cookies may affect your experience on our website:

  • Essential cookies: The website may not function properly
  • Analytics cookies: We can't improve the site based on usage data
  • Marketing cookies: You may see less relevant advertisements

7. Cookie Consent and Legal Basis

Under UK data protection law, we need your consent for non-essential cookies. Our legal basis for processing cookies is:

  • Essential cookies: Legitimate interest (necessary for website operation)
  • Analytics cookies: Your explicit consent
  • Marketing cookies: Your explicit consent

8. Data Retention

Cookie data is retained for the durations specified in the tables above. You can delete cookies at any time through your browser settings or by clearing your browsing data.

9. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices or for legal compliance. We will notify you of significant changes by posting a notice on our website.

10. Children's Privacy

Our website is not intended for children under 18. We do not knowingly collect data from children through cookies or any other means.

11. International Transfers

Some of our cookie data may be processed by third parties outside the UK (such as Google Analytics). We ensure appropriate safeguards are in place for these transfers.

12. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Smooth Balance Limited
42 Royal Mile
Edinburgh EH1 2PB
Scotland, UK

Email: [email protected]
Phone: +44 131 555 0374

SB

Smooth Balance

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